Aja is a Scorpio based in New York City, where she explores the intersection of beauty, creativity and self-expression. A beauty creative and self-proclaimed beauty theorist, Aja is known for her imaginative approach to beauty and her ability to turn everyday observations into thoughtful conversations and creative concepts.
Through original series like The Chic Formula, where she explores all things chic in beauty, and her work as a beauty theorist, Aja creates a space for questioning, reimagining, and celebrating beauty in all its forms. Driven by an endless curiosity and a love for aesthetics, culture, and creative expression, she brings a distinct perspective to the beauty world, blending personal taste with a thoughtful, conceptual approach.
With a passion for making beauty feel like more than just beauty, Aja is carving out her own creative lane, using storytelling, experimentation, and original ideas to explore what beauty means today and what it could become.